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Environmental burden shifting

The objective of the Nordic Swan Ecolabel is to reduce the overall environmental impact of production and consumption.

This is why the whole life cycle – from raw materials to production, use, disposal and recycling – is included in the assessment when the requirements are established. In this way, we reduce the overall environmental impact.

Nordic Ecolabelling strives to make sure that measures taken at one stage of a product's life cycle does not create new environmental problems at other stages – that is, we avoid environmental burden shifting.